This is the mid-level job at BattleAxe Digital with a specialization in fundraising and direct response ads campaigns. While this position is within the Ads Department, it involves cross-departmental collaboration with other members of the fundraising team (email, SMS, etc.), and data analysis and optimization are required.
The Digital Strategist will report to senior Ads staff. This position may require the management of associates, and therefore management skills may be often required. Additionally, this position may involve copywriting, and demonstrated knowledge of fundraising tactics is required. Must have worked in digital fundraising for at least one cycle. This position is fully remote with the option of joining us in-person at our Washington, DC headquarters.
Responsibilities:
- Creating full digital fundraising campaigns for clients; including budgeting, revenue projections, and creative planning
- Setting up ad campaigns from beginning to end; including conversion tracking
- Creating reports with key metrics for clients
- Acting as a resource on ad optimizations for members of other teams
- Managing creative, writing, and strategy components internally to move a campaign along
- Troubleshooting and problem-solving with other members of the Ads department
- Copywriting if needed
- Developing testing protocols for ad performance
- Staying up to date on evolving platform rules and regulations
Client Facing
- Can run multiple smaller clients autonomously
- Can represent BattleAxe and explain & advocate for digital strategies on client calls
Core Competencies & Desired Behaviors:
- Incredible attention to detail
- Takes pride of authorship
- Team player
- Able to problem solve on their own
- Able to work in a fast-paced environment
- Able to run internal calls and advocate for digital strategy on client calls
- Proven ability to learn new skills and platforms quick
- Strong writing and proofreading ability
- An understanding of campaign and organizational work, including organizing, organic media, and social media
Technical Fluency in:
- Google Analytics and Tag Manager
- Facebook ads (conversion campaigns)
- Google Ads
-
ActBlue
Benefits:
- 100% employer-paid health care, vision, and dental insurance
- 401(k) with employer profit-sharing contribution
- Generous PTO package
- Flex Days for Mental Health
- MacBook Pro
- Flexible telecommuting and remote work policies
- Monthly phone reimbursement
- Direct payments to student loan debt or college savings plans through Gradifi
- Employer-sponsored professional development and skills training
- Headspace subscription
- Dog friendly office in DC
